John Hitt

Freelance Graphic Designer/Production Coordinator  │  10/2017 – Present

Provide a full suite of graphic design and collateral development services, with a focus on brand management and conceptual design. Work closely with clients to develop a brand and produce marketing pieces that are consistent with the vision. Clients include: L3 Link Simulation & Training,
UT Southwestern Medical Center and BraveMatters.

 

• Created graphics for flight simulators that reduced revision time by up to 30% at L3 Link Simulation and Training.

 

• Served as Art Director for BraveMatters, an advertising firm specializing in brand development. Produced a variety of creative marketing materials, including electronic media and print collateral for the firm’s diverse client base.

 

Graphic Designer/Illustrator  │  Medtronic Navigation Inc.  │  05/2004 – 03/2007

Designed a wide variety of print marketing materials and software graphics for the world leader in computer-assisted surgery. Worked directly with engineers to gain an understanding of the specialized technologies and distilled the information into simple, visually appealing graphics and publications.

 

• Contributed to the organization’s $12B in sales in 2007 by creating brochures, flash presentations and other collateral.

 

• Produced illustrations for inclusion in Medtronic software, providing operating room assistance to surgeons on the proper use of the Medtronic surgical navigation technologies.

 

Freelance Graphic Designer/Production Coordinator  │  07/2003 – 05/2004

Led the development, design and implementation of graphic, layout and production communication materials while helping clients reduce costs and increase sales.

 

• Developed corporate branding for two start-up companies, JJW Logistics and eTail Surplus. Helped the organizations establish a brand identity and partnered in laying the framework for long-term success.

 

Graphic Designer  │  Software Spectrum (Insight Enterprises)  │  08/1997 – 07/2003

Designed and produced a broad range of marketing and collateral – from websites and print materials to engaging sales presentations – for the global B2B software services company. Clients included: Microsoft, IBM, Adobe, Symantec, and Novell.

 

• Helped generate $1B in sales during tenure.

 

• Produced direct mailings with a compelling “call to action.” Leveraged mailings to drive a 10% year-over-year increase in registrations to the company’s website.

 

Graphic Designer  │  Athletic Supply  │  04/1995 – 08/1997

Collaborated with brand managers to design and produce a wide variety of catalogs that generated more than $15M in retail sales annually. Clients included: The Official NFL Catalog, The Official PGA TOUR Catalog and The Troy Aikman Foundation.

 

• Assumed sole responsibility for producing The Troy Aikman Foundation brochure following the sudden departures of both the senior art director and production coordinator. Managed the project from inception to completion ahead of schedule and under budget.